Case Study

big Goal:
Promote business loan program by sharing inspirational stories of small Kenyan businesses.
Client:
Kenyan Central Bank
brackets
Our primary goal is to create and share stories which give you positive emotions, inspire and empower.

NATIVE SHOW SPONSORSHIP

Full Sponsorship of "Inspire Kenya" Youtube Show
  • — 8 episodes covered;
  • — Brand mention and graphics in each episode;
  • — Topics that align with the campaign's goal;
  • — Brand's URL in description and comments;
  • — YouTube community posts with announcements.
Check it out

VIDEO ADVERTISING

VIDEO ADVERTISING
VIDEO ADVERTISING
Native Video Production for Youtube
  • — 2 dedicated promo videos shot for the client;
  • — Promo videos seamlessly integrated into TUKO's usual content;
  • — Brand graphics, animation and mentions inside each video;
  • — Posted on main TUKO YouTube channel;
  • — Brand's URL in description and comments;
  • — Pinned YouTube comment with the brand link;
  • — YouTube community posts.
Check it out

Social media Promotion

Brand impressions:
251 k
video views:
955 k
social media promotion for KCB
social media promotion for KCB
social media promotion for KCB
social media promotion for KCB
social media promotion for KCB
social media promotion for KCB
Facebook
  • — Article post announcing brand as a sponsor of the "Inspire Kenya" show.
  • — Video posts for each sponsored episode  (boosted to the target audience).
  • — Announcing new videos on TUKO's main YouTube page (pinned comment).
Instagram
  • — Videos posted on TUKO's IGTV.
  • — Video posts boosted on Instagram .
Twitter
  • — Announcement tweets.
  • — Viral hashtag promo.

project results

17M
Total brand impressions
2.1M
Total video views
10:09
Average view depth
1.
Established supportive brand image.
2.
Intertwined KCB with inspiring news and positive content.
3.
Connected KCB with TUKO YouTube personalities (Lynn Ngugi).
4.
Raised buzz around the business loan system.

Audience feedback

97.2%
Liked on YouTube
2.86%
Average Engagement
32.5k
Engagements Social Media
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